Day 1 - Thursday, August 9th

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Teaching Session 1.0 Facilitated by Bentley University (Optional - Session Hosted by MDSA)

Find Out More about Bentley University

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Welcome to the 2018 Marketing Ethnic Faculty Association Conference

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Emerging Research Methods Workshop I

Come and learn emerging research methods. Experts will introduce innovative research methods using a hands-on approach with data-sets. Experts will share potential obstacles and “rules-of-thumb” to ensure appropriate application of the technique. The aim of this session is to expand your research training. 

●        Moderator: Jennifer Zarzosa, Henderson State University

●        Presenter: Brent Smith, Saint Joseph’s University

Partial Least Squares Structural Equations Modeling (PLS – SEM)

2:00 – 3:00 pm:  Overview

3:00 – 3:30 pm:  Analyze data

3:30 – 4:00 pm: Potential Obstacles

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Participants need to bring a laptop/ tablet with a Mac or Windows operating system. Prior to the session, participants should download a trial installation of SmartPLS (smartpls.com). The presenter will provide data sets.

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Break

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Emerging Research Methods Workshop II

Come and learn emerging research methods. Experts will introduce innovative research methods using a hands-on approach with data-sets. Experts will share potential obstacles and “rules-of-thumb” to ensure appropriate application of the technique. The aim of this session is to expand your research training. 

●        Moderator: Jennifer Zarzosa, Henderson State University 

●        Presenter: Cinthia Satornino, University of Connecticut 

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Social Network Analysis

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4:30 – 5:30 pm: Overview

5:30 – 6:00 pm:  Analyze data

6:00 – 6:30 pm: Potential Obstacles

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Break

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PhD Project/MDSA Networking and Honored Guest Dinner

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Day 2 - Friday, August 10th

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Breakfast with MDSA

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MEFA Business Meeting

In this session, we will get down to the business of MEFA.  We will vote for new officers, discuss our budget, plans for the 2019 conference and how the Board plans to make the 2018-19 academic year for MEFA members even better than the last.

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Positions available for the 2019 Board Members include: Incoming President, Vice President, Treasurer, Secretary, Communications Officer, PhD Project Liaison, and 3 Member-at-Large Positions.

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●        Moderator: Takisha Toler, Stevenson University

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Click here for more information on Board positions for 2019.

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Research Speed Dating/Networking with MDSA (1st and 2nd year students)

Speed dating is a meeting format designed to accelerate networking, generally with a bell. Primarily, the practice involves multiple people that gather in a single space in order to exchange information. Participants greet each other in a series of brief exchanges during a set period of time. During an interaction, attendees share their professional backgrounds and research ideas.

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Break

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Research Presentations

RACISM IN ADVERTISING: Causes, Effects and Strategies for Change

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●        Presenter: Thaddeus Spratlen, University of Washington

The Effects of Social Comparisons with Overweight Consumers

●        Presenter: Cassandra Davis, Wayne State University

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●        Moderator: Takisha Toler, Stevenson University

Teaching Session 2.1: Engaging Practitioners in Classroom with Facebook

Technology is changing faster than the textbooks. Come learn how best to engage practitioners in the classroom for experiential opportunities.

• Moderator: Eric Rhiney, Webster University

• Panelist: Angelica Morris, UX Research at  Facebook & MDSA Alum

Lunch With MDSA and DocSIG members!

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Teaching Session 2.2: Engaging Practitioners in Classroom with HubSpot

Technology is changing faster than the textbooks. Come learn how best to engage practitioners in the classroom for experiential opportunities.

• Moderator: Eric Rhiney, Webster University

• Panelist:Isaac Moche, Senior Program Manager at HubSpot

Getting AHEAD Start: Development and Maintenance of Your Promotion Packet and Looking Toward Administration

• Moderator:  Nakeisha Lewis, University of St. Thomas

• Tenure & Promotion Roundtable Leader:  Carey Morewedge,  Senior Assoc. Dean, Boston University

• Department Chair Roundtable Leader:  Barbara Bickart,  Senior Assoc. Dean, Boston University

• Full Professorship Roundtable Leader:  Srinivasan Shuba, Boston University

• Senior Administration Roundtable Leader:  Charles Richardson Jr., Dean, Misericordia University (Includes Dean, Provost and President discussion)

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Break

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Keeping an Eye on the Future: Differing Career Pathways Toward Success

MDSA alum discuss clinical professorships, advanced research in tech firms, marketing research leadership in traditional firms while still keeping an eye on future leadership in academia.

• Moderator: Amber Chenevert, Founder & Lead UX Research Strategist at Grounded Strategy LLC

• Panelist: Isaac Munoz, Consumer Intelligence-Southwest Airlines & Adjunct Professor at The University of Dallas

• Panelist: Geraldine Henderson,  Loyola University Chicago

AMA Summer Collegiate Conference Reception

Visit the AMA site for more Details

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MDSA Reception and Closing Banquet

Welcome and Transition of Officers

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Marketing Ethnic Faculty Association (MEFA) Announcements

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Special Awards & Recognition:

• AMA Announcements

• AMA Valuing Diversity Award

• Lifetime Achievement Award

• WQS Award

• Sheth New Faculty Call for Proposals

• Hall of Fame (if applicable)

Keynote Speaker:

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Special Recognitions and Capping:

New Candidates, Newly Defended PhDs, Newly Tenured Faculty, HOF (if applicable)

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Day 3 - Saturday, August 11th

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Boston Consortium Breakfast (Optional)

Information and Details to be Provided During Conference.

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MEFA 10th Anniversary Gala Event

We are excited to celebrate our 10th Anniversary with a Fundraising Gala on August 11 in Boston, Massachusetts.  The evening gala will include a formal seated dinner, live music, and awards recognition.

This year's gala is represented by the Sankofa bird, which appears frequently in traditional Akan art. It represents the need to reflect on the past to build a successful future.

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